Java Junction

Stepping back in time to move forward. This rebranding project aimed to inject the spirit of the 1970s into a modern college town coffee roaster.

I began by defining a specific visual language, translating classic 70s elements like bold stripes and warm, earthy oranges into fresh, graphic motifs. The comprehensive application on cups, bags, and apparel, perfectly captures the new funky, fun, and inclusive vibe, anchored by the tagline: "Peace. Love. Caffeine."