PROJECT HIGHLIGHT: TRUE TERPENES MADE TO CREATE LAB

do-it-yourself, but make it flavor science

Visualizing an innovative blending platform with true terpenes

client

True Terpenes is a Portland, Oregon based leader in botanical and hemp-derived terpenes, founded to deliver safe, consistent, high-quality flavor solutions to cannabis manufacturers worldwide.
credits

Lead Design by Lindsay Minar, in-house Senior Graphic Designer. Art Direction by Bliss Dake, VP of Marketing. Copywriting by Cate Crabtree, Director of Brand.
project

In 2023, True Terpenes launched the Made to Create Lab, an innovative flavor-blending platform designed to help cannabis brands meet rapidly evolving consumer demands and accelerate speed to market. The visual identity reflects DIY creativity grounded in science and flavor—think artist’s science journal.
Timeline

The initial launch took place on 4/20/2023, with development continuing through 2025. While the Made to Create Lab remains active, it has since taken a backseat to newer marketing initiatives at True Terpenes.

Logos & ICONS

Brief: Create a series of "rough-around-the-edges" logos that blend technical laboratory aesthetics with raw, art-heavy elements (maybe graffiti?). The designs should reflect a "work-in-progress" attitude toward experimental creation. Reflect the energy of a sketchbook or a tagged blueprint to emphasize that these unique flavors are still being engineered.